Truth in Management and Power Relationships Essay Example for Free

Truth in Management and Power Relationships Essay From the beginning of time, thinkers have thought of their variants of the real definition for ‘truth’. The Greek savant Aristotle had clarified truth as â€Å"To state of what is that it isn't, or of what isn't that it is, is bogus, while to state of what is that it is, and of what isn't that it isn't, is true† [1]. Aristotle clarifies that fact can be depicted as that something that is unmistakable and particular in its own structure, nature or character. Another Greek critic and scholar Protagoras held the view that â€Å"man is the proportion of all things, of things that will be that they are, and of things that are not that they are not†[2]. As per him, each person’s assessment of truth is based their own impression of truth. In the celebrated Greek writer Homer’s epic Odyssey, there is one occasion when the Greek legend Odysseus didn't really uncover reality when he says â€Å"I will disclose to all of you the truth†[3]. In his stories, there are characters that keep down data or lie. In the current day the executives, we must be mindful with regards to how we approach coming clean to our subordinates or partners. There are various situations that we need to consider before uncovering reality. Some of the time, we may wind up in circumstances whereby we need to conceal reality to secure our trustworthiness and position in the organization or association. Socrates, an Athenian Greek Philosopher once cited: â€Å"You, old buddy, would you say you are not embarrassed about loading up the best measure of cash and respect and notoriety, and thinking so minimal about knowledge and truth and the best improvement of yourself which you never respect or notice? [2]† We can identify with his statement in today’s quick paced occasions, when in the journey for influence, riches and notoriety, we will in general overlook our fundamental excellencies of being honest and honest. I can cite a case of my own experience while working in a semiconductor organization where my boss and partner were from Philippines. I used to have reservations at first in opening up to my associates and afterward as the months passed, I began trusting with my Filipino partner in regards to several issues I had with the organization the executives style and amazingly long working hours. He afterwards deceived the confidence that I had in him when he gave all the objections over to my boss despite my good faith. From that point forward, the organization the executives began to disregard my sources of info and began giving me objecting eyes at each gathering. The exercise we can gain from that was to guarantee that specific facts anyway awkward they might be to heft around, we need to guarantee that they remain concealed away because of the seriousness and absence of trust among workers in today’s the executives. The Greek rationalist Plato once said â€Å"You ought not respect men more than truth[4]† yet in today’s universe of the board, the key territories of yield and execution are esteemed more exceptionally than the honest standards at work. Force connections assume a significant job in the board in the current day. These connections have taken on a forceful measurement these days with the current yield of intensity hungry supervisors. As I would see it, we have to assemble such associations with our partners just as our bosses to right off the bat support ourselves for the since a long time ago run and afterward to guarantee that we keep up a consistent advancement all through our professions. From my own understanding while at the same time working with my past business, I used to see that my group comprised of predominantly Filipinos, Indians, Malaysians and Chinese. They used to separate into their individual nationality gatherings and remain together consistently while accomplishing work and used to give help and valuable counsel just to their comrades when out of luck. Those gatherings continued evaluating negative authoritative legislative issues against one another to guarantee that none of them could develop in the organization to accomplish in general force. The hierarchical legislative issues at my organization even went upto the higher administration where in the advancements were committed uniquely to their separate comrades and did not depend on capacity or execution. The higher administration even had total control of the human asset (HR) office whereby the employing of new staff was organized dependent on nationality of the recruiting chief or boss instead of offering need to the capability and experience of the newcomers. Citing from Plato, â€Å"The proportion of a man is the thing that he does with power[4]†, in the executives terms, his words connote that a genuine capacity of a supervisor must be controlled by how he uses his capacity viably with regards to a hierarchical domain. The Greek Philosopher Socrates had once stated: â€Å"Esteemed companion, resident of Athens, the best city on the planet, so remarkable in both insight and influence, arent you embarrassed to mind such a great amount to make all the cash you can, and to propel your notoriety and prestigewhile for truth and shrewdness and the improvement of your spirit you have no consideration or worry[2]†. This citation is able in depicting the voracious requirement for riches among the Athenians in those days for picking up notoriety and renown at the expense of their virtues like truth and astuteness. Socrates’ words can even be applied concerning today’s the executives style. In the current occasions, considering the aftermath from the budgetary emergency and its effect on the associations, directors get much increasingly hesitant to follow the honest belief systems and rather firmly participate in reinforcing their capacity associations with other various leveled individuals inside their associations to build up a solid a dependable balance for themselves in the business. References: 1. Owens, J., Doctrine of Being in the Aristotelian Metaphysics. third ed1978, Toronto: Pontifical Institute of Medieval Studies. 2. Spillane, R. , An Eye For An I: Living Philosophy2007, Melbourne: Michelle Anderson Publishing. 3. Thiselton, A. C. , The New global word reference of New Testament philosophy, ed. B. Colin. Vol. 3. 1978, Exeter: Paternoster Press. 4. Stavropoulos, S. , The Beginning of All Wisdom: Timeless Advice from the Ancient Greeks. first ed2003: Da Capo Press.

Deciding on the Marketing Program Essay

Universal organizations or advertisers may pick between two elective methodologies in building up its showcasing techniques or promoting blend. These two methodologies are: a. Worldwide Marketing Strategy †characterizes a standard showcasing blend and executes it with negligible adjustments in the entirety of its residential and remote markets. This standard methodology sets aside cash since it permits enormous scope creation runs and fortifies the brand’s picture. It can encourage communitarian development. Through worldwide showcasing methodology, Global firms can successfully advertise a few products and ventures to portions in numerous countries that offer societies and dialects. This methodology works best for items with solid, all inclusive intrigue, for example, McDonalds and for extravagance items that target upscale buyers all over the place. b. Multidomestic Marketing Strategy-accept the contrasts between advertise qualities and serious circumstances in specific countries expect firms to modify their promoting choices to viably arrive at singular commercial centers. At the end of the day, it is a use of market division to outside business sectors by fitting the firm’s promoting blend to coordinate explicit objective markets in every country. Keegan has recognized five adjustment techniques of item and advancement to an outside market (see figure underneath). 1. Worldwide Product Strategies a. Straight Extension †presenting the item in the outside market with no changes. This methodology licenses economies of scale underway and showcasing, for it includes no extra R&D cost, producing retooling, or limited time adjustment. When executed effectively, it cerates all inclusive acknowledgment of an item for customers from nation to nation. b. Item Adaptation-includes adjusting the item to meet nearby conditions or inclinations. There are a few degree of adapatations, it could be provincial adaptation, nation form, city rendition and retailer variant. c. Item Invention-comprises of making something new. It can take two structures, Backward development and Forward creation. It is an expensive methodology however the settlements can be extraordinary. I. In reverse Invention †is reintroducing esrlier item frames that are very much adjusted to a remote country’s needs. ii. Forward Invention-is making another item to address an issue in another nation. 2. Worldwide Promotion Strategies d. Correspondence Adaptation †is the procedure where an organization run a similar publicizing and advancement battles utilized in the home market or change them for every neighborhood advertise. e. Double Adaptation-is the procedure where both the item and correspondence are being changed for each market/nation. 3. Worldwide Pricing Strategies Worldwide Firms faces a few valuing issues when selling abroad, they should manage value acceleration, move costs, dumping charges, and dim markets. f. Value Escalation-needs to modify the minor expense contingent upon the additional expenses including the money fluctustions dangers to the product’s processing plant value inorder to accomplish a similar benefit locally. Since the value heightening shifts from nation to nation, the inquiry is the way to sell the costs in various nations. Organizations have three options: iii. Setting uniform cost all over iv. Setting a market-based cost in every nation v. Setting a cost-based cost in every nation g. Move Price-various costs that is being charged to its auxiliary in various nations/showcase h. Dumping †it happens when an organization charges either not as much as its expenses or short of what it charges in its home market, inorder to enter or win a market. I. Arm’s-lenght cost †the rpice charged by different contenders for the equivalent or a comparable item j. Dim market †it happens when a similar item sells at various costs geologically. 4. Worldwide Place (Distribution Channels) Techniques Numerous organizations/manufactuers think their activity is done oncethe item leaves the processing plant, anyway they should focus on how the item moves inside the outside nation. They should take an entire channel perspective on the issue of distributin items to conclusive clients. k. Seller’s global promoting central station the fare office or universal division settles on choices on channels and other advertising blend components l. Channel’s between country gets the items to the fringes of the remote country. The choice that is made on this connection incorporates the sorts of go-betweens, kind of tranportation, and financing and hazard game plans. m. Channel’s inside outside countries gets the items from their entrance point to conclusive purchasers and clients. II. Settling on the Marketing Organizations Organizations deal with their universal showcasing exercises in three different ways: through fare offices, worldwide divisions, or worldwide association. a. Fare Department b. Global Division I. Geological Organization-each with VPs per area and each territorial VPs has nation chiefs who are liable for a business power, deals branches, merchants, and licensees in their individual nation. ii. World Product Group-each with a global VP liable for overall deals of every item bunch iii. Global Subsidiaries-each headed by a president c. Worldwide Organization A few firms have become really worldwide associations, these organizations anyway faces a few authoritative complexities in this manner Bartlett and Ghoshal have proposed conditions under which various methodologies work best. They depict powers that favor ‘global integration’ versus ‘national responsiveness’. They recognize three authoritative systems: d. A gloabl methodology regards the world as single market. e. A worldwide methodology regards the world as an arrangement of national chances. f. A â€Å"glocal† technique normalizes certain center elemetns and confines oter elemets.

How to Handle a Resume Gap - Conference November 6 in Silicon Valley!

How to Handle a Resume Gap - Conference November 6 in Silicon Valley! Gaps Happen How to handle a “gap” in employment is a frequently discussed and debated topic for job seekers, resume writers and other career professionals. General wisdom is that employers prefer to hire people who are currently employed, or at least who have a consistent work history. But real people make choices based on family obligations and important other human factors that don’t always match the picture of an “ideal” candidate. There are, to be fair, several challenges if you are returning to work after an absence. How can you accurately assess your career options? What steps can you take to build your confidence and sharpen your interview skills? What are some strategies for finding meaningful work? These are all great questions to exploreâ€"and none of them have anything to do with a true problem or impossibility in finding work. Nothings Wrong! I do not subscribe to the idea that there is something “wrong” if you took a break from the workforce to raise children, care for an ailing parent, or heal from an illness yourself. These choices prove only that you are a caring, committed human being. I do not necessarily recommend that you reveal the reason for your work sabbatical on your resume, especially if you have significant accomplishments to share from that time period; but I don’t think it’s a complete no-no either. I have seen resumes that use an inspiring story of cancer recovery to prove how an executive job seeker attacks every challenge in his life and comes out ahead. I have seen people be explicit about the reason for their work hiatus, and get a great job. Some of my tips for other ways to handle a resume gap can be found in my book, How to Write a WINNING Resume… 50 Tips to Reach Your Job Search Target, which is FREE on Amazon through Tuesday October 22! Click below to download the book FREE today! November 6th Conference for People Returning to Work I will be speaking at the Connect Work Thrive Conference in the San Francisco Bay Area on resumes and employment gaps, as well as on writing a KILLER LinkedIn ® profile, on November 6th. If you are located in California and would like to join me for a day full of top-notch advice and strategies on returning to work, please register for the conference by October 22 (last day for special pricing) to get $50 off the conference price  ($150 off the walk-in price!), PLUS an additional $50 off when you use coupon code ESSAYEXPERT. See the workshop schedule here. At the conference you will…  identify and effectively communicate your areas of strength  determine resources you need  learn successful return-to-work strategies and tactics  connect with firms in need of your skills In the long run, if you identify a job that’s the right fit, have the necessary skills and knowledge for the position, and present those skills powerfully on your resume, I believe you will likely get an interview even with a resume “gap.” Walk into your interview well-prepared and with confidence, and you can impress even the most skeptical hiring manager to get a meaningful job you truly want.

Children With Disabilities And Special Needs - 1426 Words

One hopes that all schools in the U.S. that have disabled and special needs students do everything they can to ensure that such students are treated in a fair way and granted their right to equal access to education. For years, students with disabilities and special needs were not given the right to education. Many were labeled as incapable or the term â€Å"special† someone who needs particular requirements which is now known as special needs. They were not valued because of their failures and many saw little success in their future. To address such unjust treatment federal laws have been passed to ensure that equality is granted to such students. In 1975, Congress enacted the Individuals with Disabilities Education Act (IDEA). The IDEA act required schools to serve the educational needs of eligible students with disabilities These disabilities include children with: autism, deaf-blindness, deafness, emotional disturbance, hearing impairment, intellectual disability, multiple disabilities, orthopedic impairment, health impairment such as ADHD, learning disabilities like dyslexia, speed and language impairment, turmeric brain injury, and visual impairment including blindness. (Lee) The IDEA helped promote children with a range of special needs to get the educational help they deserved. Enacted in 1990 Americans With Disabilities Act (ADA) prohibited discrimination against individuals with disabilities in all areas of public life, including, jobs, schools, transportation,Show MoreRelatedStudents With Special Needs For Children With Disabilities1904 Words   |  8 PagesStudents with special needs have the right to an equal education, including the right to be in a regular classroom. This is beneficial to every child in the classroom as they develop social skills with those who are different from them. Complete inclusion of every child, entails allowing any student to stay in the classroom to learn and participate. There are different approaches to inclus ion in the classroom, some view children with disabilities as hindrances and cannot learn in a class settingRead MoreInclusive Education For Children With Disabilities And Special Educational Needs2478 Words   |  10 PagesPresently, the Education of youngsters and children with disabilities and special educational needs (SEN) is a well-recognized primary objective of policies in several countries (Lindsay, 2007). The policy and legislative trends from previous three to four decades have shown an apparent move from the approval of the orthodoxy of the segregated education of children with SEN. The United States opened new ways of introducing the Education for All Handicapped Children Act in 1975. Which, was consequentlyRead MoreSupport Children and Young People with Disabilities and Special Educational Needs2247 Words   |  9 PagesOutline the legal entitlements of disabled children and young people and those with special educational needs. Anyone providing services for children with special needs – health, education or social service departments, as well as voluntary organisations – must act within the legal framework. Legislation can change at any time and all health, education and social care practitioners, also Early Years workers, should be alert to new Acts and Regulations. There have been many changes to legislationRead MoreSupport Children and Young People with Disabilities and Special Educational Needs.1846 Words   |  8 PagesChris Gerry Trenance Learning Academy Newquay Unit TDA 2.15 – Support children and young people with disabilities and special educational needs. 1.1 – Outline the legal requirements of disabled children and young people and those with special educational needs. Most schools and academies now have written policies and parts of their mission statements specifically made for the inclusion and equality of SEN children. They must be in written form and should also be posted on the website forRead MoreThe Effects Of Special Needs On Children And Adults With Physical And Mental Disabilities1834 Words   |  8 Pages1.Special Need Individuals Though history children or adults with physical and mental disabilities are vulnerable to physical and verbal abuse and neglection from their parents or guardian, because of the lack of knowledge on what a child is going through. Special needs people face many issues socially because they are perceived as outcasts; because they don’t fit with society norms. Social norms are a set of rules of behaviors that are acceptable to society and if people don’t fit with these normsRead MoreThe Importance Of Special Learning Needs For Children With Disabilities, And Different Processes / Aspects Of Special Education1111 Words   |  5 Pagesfrequently interacts with children with some form of disability. The purpose of this assignment is to gain a deeper understanding of students with disabilities, the individuals who interact with them, and different processes/aspects of special education. Amy Edwards - a special education teacher at McKinley Elementary located in Xenia, Ohio w as interviewed. Ms. Edwards first became interested in special education at a young age. The pastor at her church had a daughter with special needs. Ms. Edwards had theRead MoreThe Importance of Education for Children with Disability Essay1464 Words   |  6 PagesEducation and Disability INTRODUCTION The importance of education for all children, especially for those with disability and with limited social and economic opportunities, is indisputable. Indeed, the special education system allowed children with disability increased access to public education. Apart from that, the special education system has provided for them an effective framework for their education, and for the institutions involved to identify children with disability sooner. In turn, thisRead MoreSpecial Educations History1426 Words   |  6 PagesAll children have the right to an education, regardless of disability. However, children with disabilities have not always had that right provided to them. Research and knowledge-based evidence throughout the last century has greatly changed educators’ opinions and positions on special education. A key point that will be discussed in this essay is the enactment of the Individuals with Disabilities Act (IDEA), as well as current and future challenges of special education. The initial creation andRead MoreDisability As Defined By The Act Person With Disability Act1680 Words   |  7 PagesDefining Disability Disability as defined by the act Person With Disability Act, 1995 covers blindness, low vision, leprosy-cured, hearing impairment, locomotor disability, mental retardation and mental illness as well as multiple disabilities. â€Å"Any lack resulting from impairment of ability to perform an activity in the manner or within the range considered normal for human being†. (World Health Organization, 2001) Autism: â€Å"A condition of uneven skill development primarily affecting the communicationRead MoreThe Impact Of Special Education On Children With Disabilities1366 Words   |  6 PagesIntroduction: Special education services in Russia have improved enormously since the end of the Soviet Communist Regime. Despite the advances in the special education system, people with disabilities still face discrimination. According to the Human Rights Watch (HRW) report, â€Å"Barriers Everywhere,† Russia has approximately 13 million people with disabilities, including 700,000 children and young adults, yet the environment is still not accessible for people with impairments. In the 20th century

The Effects Of Bereavement And Loss On Older People

Person A within my placement at a residential home had just received bad news that her sister had died within the month of November. Observing their behaviour on a weekly basis while I was at work allowed me to interpret and analyse how their behaviour changed and when they experienced stress due to this loss. Bereavement and loss can have a major impact on older people, they are coping with the decline and death of close family members and friends but however they themselves are probably experiencing losses for example changes in their identity, status, relationship, lifestyles, independence and even energy. This loss of a loved one had a profound effect on the individual due to the bond they had as sisters, they relied on each other, they trusted each other when this bond is broke it can cause severe distress. This individual suffering the loss and bereavement became isolated and confined themselves to their room, and they neglected their personal care becoming more dependent howev er before this loss they were entirely independent. They became emotional and tended to cry and yearn for their loved one, or they were frustrated and agitated as they couldn’t cope with the difficulties, they experienced the feeling of anger or guilt from thinking they could have done more or they felt responsible. Through observing this individuals behaviour from experiencing bereavement and loss there are several stages an individual can go through, Bowlby’s Attachment Theory argues that theseShow MoreRelatedWomen And Population Women883 Words   |  4 PagesThe number of Americans older than 65 will double from over 40 million in 2014 (Shear et al., 2014) to almost 80 million in 2040 (West, Cole, Goodkind, He, 2014), representing over 20% of the total population (see Figure 1). In 2014, of those over 65, 50% of women and 10% of men have lost a spouse; cumulatively losing three times this number of siblings and nine times the number of friends (Holland, Futterman, Thompson, Moran, Gallagher-Thompson, 2013). Women outnumbered men by 3.6 million inRead MoreEssay How the Elderly Cope with the Death of a Spouse1032 Words   |  5 Pagesa better place, instead of a loss can cause relatives to celebrate. This is usually the case when the cause of death is natural. When death of a spouse is because of a traumatic event, love ones are left with many questions that they can live with for the rest of their lives. We may continue to live normal lives once the emotional pain is suppressed. I use the term suppress, because it is not clear that anyone ever gets over the death of a loved one. Bereavement in the elderly can cause theRead MoreThe Effects Of A Supportive Therapy ( Nst ) And Cognitive Behavioral Therapy1611 Words   |  7 PagesAlthough some research has been done on the effects of both Nondirective Supportive Therapy (NST) and Cognitive Behavioral Therapy (CBT), there is a lack of research specifically on the Latino community and ber eavement services. Therefore, the purpose of this study is to determine how useful CBT is on treating the effects of grief in Latinos during the bereavement process within the first year after the loss of a loved one. The hypothesis to test is, that individuals that are treated with CBT isRead MoreThe Literature On Anticipated Vs. Unanticipated Death And Their Corresponding Coping Skills1494 Words   |  6 PagesStates alone, over 2.6 million people die each year (Center for Disease Control and Prevention [CDC], 2015). For practitioners, it is of utmost importance to better understand the process of grief to develop better interventions for bereaved individuals. Death can be divided into two broad categories: anticipated and unanticipated. As cited in Bouchal, Rallison, Moules, and Sinclair (2015), Aldrich (1974) defines anticipatory grief (AG) as â€Å"any grief occurring prior to a loss, as distinguished from theRead MoreHow Children Develop Social Relationships During The Course Of Their Life1094 Words   |  5 Pageswith carers Infants appear to have an in built tendency to interact with carers. By 2 months they may start to smile at human faces. At 3 months they will respond when adults talk. At 5 months infants can distinguish between familiar and unfamiliar people, they make their first relationships as they form an emotional attachment to carers in the later stages of infancy, infants will play alongside other children (parallel play). 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Elderly living aloneRead MoreThe Various Types Of Transitions1715 Words   |  7 PagesThe 4 types of transitions are †¢ Emotional - personal experiences such as parent s separating, bereavement, beginning or leaving a place of care. †¢ Physical - change in environments †¢ Intellectual - maturation, moving from one educational establishment to another. †¢ Physiological - puberty or medical conditions. Moving into a new nursery or classroom is a big transition for children like getting a new teacher, class mates, class, new room and way of working. New faces, unknown personalities, lackRead MoreTheories of Aging Essay1565 Words   |  7 Pagesstudies of older people and explain the development that occurs in older life, relating back to the theories I will have discussed. Firstly the theory of Social Disengagement, disengagement means a person’s withdrawal from involvement with anything. The theory was first put forward by two authors Cumming and Henry in 1961 who believed that it was natural for the elderly to withdraw from social involvement with others, due to having restricted opportunities to interact with other people. There areRead MoreThe Loss Of A Loved One1719 Words   |  7 PagesThe loss of a loved one is one of the most difficult experiences to endure in a human lifetime. The grieving process often encompasses the survivors’ entire world and affects their emotional, cognitive, spiritual, and physical selves in unexpected ways. After a major loss, such as the death of a spouse or child, up to a third of the people most directly affected will suffer detrimental effects on their physical and/or mental health (Jacobs 1993). What is Grief and it’s Stages Grief refers to theRead MorePersonal Narrative : My Late Life Aging1298 Words   |  6 Pagesto deal with the situation that you selected. Describe the impact on you physically, emotionally, socially, and financially (as much as you can imagine the impact). What was your personal experience when you first read this condition? If I were an older adult being forced to watch my family and friends die before me, I do not think I could survive the aftermath. I believe that the event would affect me more mentally, emotionally and socially, then it would physically. However, I do not doubt the ability

Final Project Report Free Essays

string(102) " the respondents to a particular service provider might have made them to respond in a biased manner\." GUIDE CERTIFICATE This is to certify that ASHISH RANA from M. B. A. We will write a custom essay sample on Final Project Report or any similar topic only for you Order Now 4rd semester bearing university roll number -611012045 has completed his Final project Report under my guidance. Project Guide (MR. NAVEEN SIR) Signatur ABSTRACT â€Å"A study on the customer perception of mobile phone service providers with special reference to BSNL† is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services. The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100. The target respondents were the customers of AIRTEL, AIRCEL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service. It is also found that the good network coverage, call tariff and roaming facilities are the strengths of BSNL whereas SMS charges, poor customer care, lack of value added services, lack of effective promotional campaigns and high network congestion are some of BSNL’s weakness. It is found from the analysis that the awareness of the schemes that BSNL introduce is not known to the public. The study has also revealed that there are small proportions of BSNL customers who are not satisfied with the services that BSNL offers. ACKNOWLEDGEMENT I take this opportunity to express our acknowledgement a deep sense of gratitude for rendering valuable assistance and guidance to us by the following personalities for successful completion of our research project. I am highly indebted to Mr. Naveen Sir (Sr. Lecturer), department of management: Sri Sai University Palampur (H. P) for assigning us interesting task. I have fortunate enough to have him as a wonderful guide and for her personal encouragement, prompt assistance, constructive criticism, valuable interest, guidance and supervision in completing our project report successfully. . The experience was novel one and we would like to thank all the people who have lent their valuable time for the recording of the data and completion of the report. Without their consideration it would have been difficult to complete the study. Ashish Rana TABLE OF CONTENTS |Certificate i | |Acknowledgement iiii | |Table of contents iv | |Sr. No. |Name of Chapters |Page No. | | | | |1 |EXECUTIVE SUMMARY |05-06 | |2 |OBJECTIVES |07 | |3 |METHODOLOGY |08 | |4 |COMPANY PROFILE |09-18 | |5 |VISION AND MISION |19 | |6 |STRATICS |20-23 | |7 |SYNOPSIS |24-31 | |8 |COMPITITORS |32-37 | |9 |DATA ANAYSISES AND INTERPRETATION |38-48 | |10 |CONCLUSION REFERENCE |49-53 | | | EXECUTIVE SUMMARY Spending a period of three weeks with the project â€Å"A STUDY ON THE CUSTOMER PERCEPTION OF MOBILE PHONE SERVICE PROVIDERS WITH SPECIAL REFERENCE TO BSNL† was really a very interesting time for me . The way I received the views of the people in different areas of PALAMPUR (H. P. division made me to realize that practical experience is much different from theoretical knowledge. I was in direct selling and, I realized that it is very difficult to understand the behavior of customers. I am saying this because even though I was associated with a brand, sometimes it was difficult to convince the custom BSNL has a Quality management system which is demonstrated through its ability to consistently provide product and services that meets customer and applicable regulatory requirements. It aims to enhance customer satisfaction through its effective services B. S. N. L was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy and creativity and a team driven â€Å"to seize the day† with an ambition to become the most globally admired telecom service. B. SNL after just few years has risen to the pinnacle of achievement. As India’s leading telecommunications company serving over 33 million customers the brand has played the role as a major catalyst in India’s reforms, contributing to its economic resurgence. Today it touch people’s lives with its Mobile services to connect India’s leading 1000+ corporate , empower them through Broadband services and connect Indians living in USA with the call home service. The strong product line from BSNL in Corporate Connections, customer friendly service and national distribution strength. Have helped in making BSNL the most preferred brand of mobile service provider in corporate world The telecom sector is witnessing a tough competition, with every major players (Reliance, Hutch in corporate) having a range of products, with the entry of Vodafone, it will become more tough. Despite of various difficulties and limitations faced during my research report project I tried myself to gain as much experience of marketing because Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. OBJECTIVES OF THE STUDY The objectives of this study/project as follows: ? To identify the features that encourages customers to avail services from mobile service providers. To evaluate various features provided by mobile service providers to identify their USP. ? To assess the present level of service provided by BSNL and compare the same with its comp etitors. ? To identify new areas which require attention by BSNL for attaining customer delight. ? To evaluate the strength and weakness of competitors of BSNL and to furnish recommendations for meeting the competition. LIMITATIONS ? The sample size of 100 respondents may not be representative of the entire population. ? The respondents consisted of various classes of people with varying levels of education, hence during the interview process the language and words that was used to ask the question was modifies suitably. This might have made the respondents interpret the question in a different fashion, Hence there is a possibility of bias. ? The linking or loyalty of the respondents to a particular service provider might have made them to respond in a biased manner. You read "Final Project Report" in category "Papers" RESEARCH METHODOLOGY PRIMARY DATA: ? Data collected from sample of 250 people in Palampur involved in different professions by questionnaire method ? Data collected by visiting BSNL Retail. SECONDARY DATA: ? Data Collected from Internet. ? Information received from various pamphlets, brochures and journals of BSNL. TYPE OF RESEARCH: Quantitative research Quantitative research is generally associated with the positivist/post positivist paradigm. It usually involves collecting and converting data into numerical form so that statistical calculations can be made and conclusions drawn. COMPANY PROFILE Bharat Sanchar Nigam Ltd. formed in October, 2000, is World’s 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector units in India. BSNL has more than 2. 5 million WLL subscribers and 2. 5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Bharat Sanchar Nigam Ltd. [BSNL] will recruit Management Trainees (External) through competitive examinations to be held on All India basis, on different dates to fill up position of Deputy Manager in Telecom. Operations, Marketing, Finance, HRM IT. HISTORY The foundation of Telecom Network in India was laid by the British sometime in 19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post Telegraph Department (PT). In 1975 the Department of Telecom (DoT) was separated from PT. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government for Private Investment, therefore it became necessary to separate the Government’s policy wing from Operations wing. The Government of India corporatized the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). BSNL operates as a public sector. BOARD OF DIRECTORS Corporate structure of BSNL Board consists of CMD Five full time Directors Human Resource Development (HRD), Planning New Services, Operations, Finance and Commercial Marketing, who manages the entire gamut of BSNL operations. There are five other Directors in the full Board of BSNL CMD- Mr. Kuldeep Goyal [pic] Shri Kuldeep Goyal has joined as Director (Plg. ) on BSNL Board on 1st May, 2007. He is an Engineering graduate from IIT Roorkee. He joined the Indian Telecommunication Service in 1972. He is having vast experience in telecom field and had worked in all disciplines such as planning, installation, operation and maintenance of wire line and wireless services, data services, computerization of various activities in the telecom network and provision of value added services. He has served in various parts of the India viz. Gujarat, Madhya Pradesh, Delhi and Mumbai etc. He was also deputed to foreign project at Yemen through Telecommunication Consultants India Ltd. In his previous assignment as Chief General Manager, Maharashtra, from October, 2005 to April, 2007, he was overall in charge for monitoring of operations, planning and expansion of telecom network of the largest circle of BSNL and contributed to rapid growth of telecom network in Maharashtra and Goa states during this period. Prior to that, he was working as Executive Director, MTNL, Mumbai from December, 2004 to October, 2005. He was responsible for rapid growth of GSM Network of MTNL Mumbai more than doubling the connections during this short period, taking market share of MTNL Mumbai from 8. 93% in December, 2004 to 15. % in October, 2005, in just 10 months against stiff competition.. Broadband service was also started in January, 2005, building up a customer base of 40,000 by October, 2005 in just 9 month. He has delivered a number of talks on various topics relating to Telecom for G SM Association, Institute of Engineers, Institute of Electrical and Telecommunications Engineers, CII, DD and AIR. He published many articles in ‘Telecommunications’ Journal on topics viz. ‘Telecommunication Industry at a glance’, ‘Universal access -An international perspective’ and ‘Trade in Telecommunications’. He was also a Member of National Working Group of ITU- T Study Group 2 on operational aspect of service provision, networks and performance of telecom networks and participated in meeting of ITU-T Study Group 2 at Geneva. He was also a member of Telecommunication Committee of Indian Merchants Chambers, Mumbai. In his present assignment, Shri Goyal would be responsible for ensuring planning and execution of strategy for expansion of BSNL network to achieve the targets set by the Government for 2010. Director (Operations)- Shri J. R. Gupta [pic] Shri J. R. Gupta is an Electrical Engineer, graduated from Punjab Engineering College, Chandigarh in 1971 securing first rank in the Punjab University. He joined the Indian Telecom Service of the DOT through a country wide competitive examination in December 1972. During the last more than 33 years, he held various important responsible positions in the DOT. He has worked for installation/commissioning of Telecom Transmission Projects, Planning, Network Operations and Maintenance, Human Resource Development, Regulatory Affairs, and Licensing and Standardization. Before joining the BSNL Board, as Senior Dy. Director General, he was heading the Telecom Engineering Center of DOT, which is a reputed institution that works on Telecom Standardization, Engineering, and evaluation of Telecom Projects, Services and Networks. Shri J. R. Gupta has joined the BSNL Board as Director (Operations) on 02-11-2005. His main thrust is on improving the Systems and Methods so as to achieve Optimal Performance of BSNL’s extensive country-wide (except Delhi and Mumbai Metros) Infrastructure and Network. He is also responsible for short-term and long-term business interests of the Company, particularly; Customer Satisfaction by way of ensuring timely, satisfactory and quality services, coordination with field units, successful implementation of New Technologies and Services through proper monitoring, and providing world class integrated Telecom Services in the highly competitive environment. Director (Finance)- Shri S. D. Saxena [pic]Shri S. D. Saxena has taken over as Director (Finance) in BSNL on 03. 04. 2002. Shri Saxena holds an excellent academic record. He is M. Sc. (Physics) and MBA (Financial Management). Winner of many awards and medals, he was awarded Chancellor’s Gold Medal for being the most outstanding student in the Agra University in the year 1967. Prior to joining the Government of India through the IAS, etc. examination of 1972 he was a lecturer in Physics at the University of Rajasthan at Jaipur and taught for six years. During this period he was associated with various organizations including Tata Institute of Fundamental Research (TIFR) and Atomic Energy. Among the notable assignments of Shri S. D. Saxena, special mention can be made of C-DOT where he was involved in setting up of C-DOT with Shri Sam Pitroda and Padmshri G. B. Meemamsi. He was also Director (F) in the E-10 B Project for induction of Electronic Switching System in Indian Telecom Network. He was IFA of Mahanagar Telephone Nigam Ltd. for 7 years and was actively involved in the GDR Issue, rated as one of the best GDRs brought out by an Indian Corporate including private companies. He was a member of Rakesh Mohan Infrastructure Committee which made significant recommendations for the growth and development of Indian infrastructure sector. Shri Saxena has been an acting Member of the Study Group III under the aegis of International Telecommunication Union. He was the Chairman of the Special Rapporteur Group of Study Group III for telecommunication statistics which made significant contributions for the presentation of telecom statistics on a Global scale Director (Planning New Services)- Mr. A. K. Sinha [pic]Mr. A. K. Sinha joined the Indian Telecommunication Service of Govt of India in the year 1969. He is B. Sc (Engineering) from MIT Muzaffarpur. Prior to joining Indian Telecom Service he worked as a Lecturer at Bihar College of Engineering, Patna. Mr.. Sinha has wide experience in installation and commissioning of various switching systems in the network of Calcutta Telephones and Delhi Telephones. While working as Divisional Engineer (Installation), he was instrumental in commissioning first C-400 type Japanese Telephone Exchange in the network of Calcutta Telephones and thereafter in MTNL, Delhi Telephones. Mr. Goyal has got installed C-400 and many Analogue as well as Digital Telephone Exchanges. Mr. Sinha has worked as General Manager (Dev) in MTNL Corporate Office as well as MTNL Delhi Telephones. He has taken extensive training both within the country and abroad in various Telecom Switching Systems and many other important fields of Telecommunications. He has also worked for three years on deputation to the Telecom Department of Government of Nigeria as Principal Engineer Training. Mr. Goyal has worked as Chief General Manager of Andaman and Nicobar Island Telecom Circle and Jharkhand Telecom Circle. Mr. Sinha joined as CMD BSNL on 16. 09. 2004. Prior to joining as CMD, he was working as Sr. DDG (Switching) in BSNL Corporate Office Director (HRD) – Shri Niranjan Singh. [pic] Shri Niranjan Singh joined the Indian Telecommunication Service of Government of India in the year 1971. He is B. Sc. (Electrical Engineering) from Aligarh Muslim University with specialization in communications. Prior to joining Department of Telecommunications, he worked with U. P. State Electricity Board for two years. While serving, he did MBA degree in Financial Management. During more than 35 years of service in Department of Telecommunications and Mahanagar Telephone Nigam Limited in various capacities, he acquired wide experience for operations, maintenance and development of network, personnel, financial, commercial and marketing, project implementation, regulatory affairs, signing and implementation of various agreements with other parties. He was actively involved in legal affairs of MTNL in various fields, public relations and coordination with other utility agencies. Shri Singh was deputed to Kingdom of Saudi Arabia as Senior Engineer-cum-Quality Surveyor for Telecom Operations and maintenance projects of Eastern Province and also as Project Director of Saudi Telecom external plant expansion turnkey project in the capital city of Riyadh during 1985-90. Shri Singh has visited countries like USA, UK, Germany, Sweden Bahrain, Singapore, Malaysia and Hong Kong to get exposure of management of telecom systems at international level. Before joining as Director (HRD), Mr. Singh held the charge of Chief General Manager (South) and Principal Chief General Manager (Operations) in MTNL, Delhi. Shri Singh joined as Director (HRD) on 1st May 2005. He is responsible for formulating and implementing policies pertaining to Establishment, personnel, industrial relations, training, restructuring and other HR related affairs. Corporate Philosophy [pic] VISION ? To become the largest telecom Service Provider in Asia. MISION ? To provide world class State-of-art technology telecom services to its customers on demand at competitive prices. ? To provide world class elecom infrastructure in its area of operation and to contribute to the growth of the country’s economy. STATISTICS The country’s top telecom company, Bharat Sanchar Nigam Limite d (BSNL) has been having a rough run for some time. For each step forward, it has been pushed back two steps. Just when it thought it had cleared the air on its scaleddown 23 million line GSM tender, Bharti Airtel delivered it a fresh blow. In August this year, the private operator unceremoniously unseated BSNL from its leadership position as the largest integrated telecom operator in the country (in subscriber terms), pushing ahead with 78. 7 million subscribers against BSNL’s 77. 2 million. That must hurt. For the one-time monopoly service provider, and the largest telecom company in terms of both subscriber numbers (mobile, fixed and internet and broadband) and revenues, the upstaging by Airtel has somewhat bruised its image. Though it is still the largest operator in revenue terms, its slow growth is worrying – a point also noted by communications and IT minister A. Raja recently. This is not to say that BSNL is not a canny operator. But as a state-run entity, it finds its hands tied when it comes to taking decisions. Its operations are subjected to bureaucratic delays, interference and controversy. Every issue needs to pass through multiple levels before it is cleared. This is time-consuming and certainly not the best way to deal with competition. The government’s latest intention of merging loss-making equipment maker ITI with BSNL is a case in point. Analysts say this is not a â€Å"smart move at all†. On the one hand, the government has expressly asked the Department of Telecommunications (DoT) to work out a strategy to restore BSNL’s market position, and on the other, it is suggesting a merger with a loss-making entity, which will only impact BSNL’s financial health further. As it is, the company’s financials have been slipping over the years. Though on a strong wicket compared to other operators, in financial year 2007-08, BSNL’s revenue (provisional) dropped to Rs 370 billion from Rs 397. 15 billion in the previous year. Its profit after tax (PAT) too slipped, from Rs 78. 06 billion to Rs 45 billion during the same period. Therefore, in the event of a merger, ITI’s accumulated losses of Rs 25 billion would only put an additional burden on BSNL’s financials. â€Å"This would be the last straw on the camel’s back,† points out Sridhar Pai, CEO of consulting firm Tonse Telecom. â€Å"This should not be allowed at any cost. The world is now in a different mode and operators have a full-time job in building their brand and managing subscriber expectations. Why burden them with an ailing equipment vendor that has been surviving on subsidies and handouts from the centre? † BSNL couldn’t agree more. It has reportedly informed Raja that a merger with ITI does not bring any synergies to the table. BSNL is a service provider and ITI is a manufacturing company. And no service provider is manufacturing its own equipment because it wants to source the best equipment at the best prices by exploring various options. Tying up with only one equipment manufacturer or manufacturing only one particular equipment may not be commercially producing the best out of BSNL,† says Kuldeep Goyal, CMD, BSNL. Goyal, who took over the helm in 2007, finds his hands very full. BSNL’s previously dominant position in all areas of operation, except rural telephony, internet and broadband, is being threatened by unrelenting competition. It is certainly more vulnerable than it was even two years ago. In 2002, when BSNL launched mobile services, it took the market by storm, giving the older, private operators a run for their money. It matched their service offerings and competitive tariffs and soon became a contender for the top slot. By early 2006, it had 20 million customers and 25 per cent market share. Then the slide began. The company was faced with a huge capacity crunch with the last major network expansion having been undertaken in 2005. By late 2006, subscriber additions had hit an all-time low. Subsequent expansion plans were either stalled or delayed. Its mobile business, operating on a highly overburdened network, ran to the ground. Today, BSNL, with 38. 49 million mobile subscribers, trails way behind private telecom majors such as Bharti Airtel (75 million subscribers as of August 2008), Reliance Communications (RCOM) (54. 29 million) and Vodafone Essar (52. 76 million). In the wireline segment too, BSNL has been losing subscribers – though that is true of all landline operators. However, BSNL being the largest operator with over 80 per cent market share is probably the most impacted. What’s worse is that this slide is expected to continue. Meanwhile, the company has been hit by the phasing out of access deficit charges, a revenue share it received from other operators. The regulator is also talking about a downward revision in termination charges, which will bring down BSNL’ revenues further as most calls terminate on its network [pic] BRAND NAMES OF BSNL SERVICES ? Following are the approved brand names of †¢ CORPORATE SIGNATURE : †¢ POSTPAID CELLULAR SERVICE: [pic] †¢ PRE-PAID CELLULAR SERVICE: [pic] SYNOPSIS. This article deals with the miracle shared vision can do to the organization. Vision concept and philosophy at an individual as well as organization level has been discussed. It also covers importance and driving force of vision in Marketing strategies, Selling, Business Development, Market share etc. Various marketing trends have been mentioned. It is an effort to share vision with one and all. 1. Introduction. Our visions begin with our desires. – Audre Lorde We all have some visions of ourselves and our future, and that vision creates consequences. More than any other factor, vision affects the choices we make and the way we spend our time. Visions drive consequences. Principles drive results. Key is to base vision on principles. – Stephen R Covey. It is true for individuals as well as organizations. The strongest form of vision / motivation is to base vision on â€Å"What Legacy we want to leave. † And to achieve it we must take a principled centered path. History is full of examples that many organizations have vanished grown and vanished overnight as their path to achieve vision was not based on principled way Vision of the organization can only be translated into reality, if it is shared by one and all. The best way to implement is to involve them in formulation. But even if it is conceived by higher management then it has to be explained to each and every individual of the organization, otherwise it may remain as a showpiece. 2. Marketing Objective. The ultimate objective of any marketing activity is to satisfy the customers and today even a step ahead i. e. ‘delighting’ the customers, for which customers are offered something beyond their expectations from the service or the product. The objective being to acquire and retain the customers, who should continually feel that they are getting more value of the money, they are departing with. Marketing is the establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organization. Successful Marketing focuses on understanding the needs and desires of the customers and is achieved by placing these needs at the heart of business by integrating them with the organization strategy, people, technology and business processes. At its most basic, Marketing involves customers, organizations and relationships and the combination creates the need for the management. In simple words it implies a buyer, a seller, bonded by the mutual need, satisfying offer and a medium/process to exchange the offer. 3. Marketing Process. We often talk of marketing Sales and often use it interchangeably without understanding the difference in it. Marketing is everything we do to get and leverage a client relationship. Marketing process is broad and includes all of the following: – †¢ Discovering what product, service or idea customers want. †¢ Producing a product with the appropriate features and Quality. †¢ Pricing the product correctly. †¢ Promoting the product; spreading the word about why customers should buy it. 4. Contrasting the Sales Concept with the Marketing Concept:- The concepts surrounding both selling and marketing also differ. There is a need for both selling and marketing approaches in different situations. One approach is not always right and the other always wrong – it depends upon the particular situation. In a marketing approach, more listening to and eventual accommodation of the target market occurs. Two-way communication (sometimes between a salesperson and a customer) is emphasized in marketing so learning can take place and product offerings can be improved. The 7Ps for service marketing (Product, price, place, promotion, physical evidence, people process) are the means to attain, nurture, retain the customers and not the end. 5. Mission Vision. Here is a test to find whether Your mission on earth is finished: If you are alive, it isn’t. Richard Bach. Most of the big companies have a Vision Mission statement so as to guide their all energy, efforts to realize it. BSNL also has a vision ‘To become the largest Telecom Service provider in South East Asia’. Firstly we need to understand the parameter for being the largest. Is it revenue, ARPU, profit, subscribers, Network (no of exchanges, BTS etc)? From monopoly to multi operator scenario, BSNL’s market share is bound to reduce. But how much down we will let it? There are lot of similarities between British Telecom us. One must keep watch on market share in monthly growth and take timely action. To improve our share, we need to acquire more than 50% of new acquisitions while maintaining earlier. This is Q. ite challenging in this dynamic environment. Today landline base is reducing across globe, but why? Europe defines an operator with 25% or more market share as Significant market Power (SMP), while they intend to increase it largest operator and we must strive not only to maintain but enhance it. We need to act fast. Timely action is an essence What should be our marketing Vision, will it help us in inspiring to achieve higher. Can it be something such as â€Å"To retain the highest market share, build highest brand equity and maximizing the profits? † 6. Brand Equity. We may think what is Brand equity? In simple words it is how far people are willing to pay if we increase our prices i. e. remium for our services. We may feel happy to say there is lot of black marketing of our SIM cards. Is it a healthy sign? We reduce prices when competitors launch new schemes. Does it imply poor brand equity? Brand Equity can be built with good equity of Quality of services at the affordable price. Continuous innovation in product and delivery of services with the appropriate pricing is the key strategy for developing the trust in customer so that he keeps his loyalty with BSNL. We have to be first mover in our efforts for product and price diff erentiation. Presently the market is in growth phase and price could be a differentiating factor, but how long? Is any scope left for further cuts? Ultimately it is the Quality, customer care, and timely availability apart from price, which will matter. What is USP (Unique Selling Proposition) for BSNL? A Government company which delivers. A government company which gives service better than private could be a deadly combination, which no competitor can copy. 7. Social Responsibility. B. S. N. L. the most trusted telecom brand in year 2003 2004. We have been given Golden Peacock award for Best Corporate Social responsibility. How can we leverage these distinctions? These achievements need to be highlighted through public relation exercise like press meet. This will help us in building our marketing image. In sales and distribution front though we have over one-lakh retailers, 1000 franchisees, 3300 CSCs, 36000 exchanges why are we not visible like others? Why can’t we utilize all possible space? Can’t we leverage our franchisee and STD-PCO strengths? Can we make these outlets as our core strength? Why our recharge coupons, India Telephone Cards are in shortage when there is no capacity constraint? Does it imply that our planning for printing, inventory management, logistics, and supply chain and of course franchisee management is inefficient? Do we have targets for these just like DELs Cell One? Why can’t we leverage this huge network for better customer care and improve collection efficiency? We must realize that with waiver of security deposits, no OYT schemes, no advance rentals, adjustment of landline security for Cell One, we don’t get fixed deposits to meet our funds requirements. Everything has to be met from Operating revenues. We need to improve collections, realize bills early, not on the last day of payment and reduce bad debts. We need to provide 24X7 culture in our organization, though we have been providing operation and maintenance on 24X7 basis in the past and we will continue to provide in future too, but what about provisioning customer care and marketing on 24X7 basis? 8. Business Development. Business development units have been given the task to develop and nurture long-term relations with corporate houses. Many MoUs have been signed. Bulk bills are being issued. One-point payments are being realized for multiple service locations. Key Account Manager concept has been introduced. All this requires change of mindset in addition to the skills of marketing sales. Do we have skilled manpower? Is our organization setup apt for better results? The staff expense to revenue ratio could be a good indicator. No doubt our revenues are up. Profit has increased. But consider the marketing budget we have in comparison to others. Even with this little budget many circles are unable to utilize it. We need to probe ourselves. Corporate office has permitted delegation of up to 70% of Circle budget to SSAs. Does it mean that our budget planning is wrong? How should we allocate marketing budget and which parameter to weigh? †¢ Per DEL/Mobile †¢ Acquisition cost †¢ Life time value †¢ Competitor spend †¢ Growth targets 9. Life Time Value You can’t give people pride, but you can provide the kind of understanding that makes people look to their inner strength and find their own sense of pride. – Charleszetta Waddles. It is high time we learn fast, groom ourselves, improve our mindset and act fast. Business perspective is equally important as excellence in Telecom operations, maintenance, and installations planning. Our core competence should be telecom business acumen and not just traditional expertise developed over the 10. Summary Vision is set in the Boardroom but realized in the battlefield. Each and every customers has to continuously lead this battle to be victorious. The corporate office is always willing to provide all resources. Together we can realize our vision. CAPITAL OUTLET OF BSNL Cumulative Capital Outlay BSNL had Gross fixed assets of over Rs 1,11,692 crores (US $ 25. 12 Billion) as on 31-03-2006. [pic] CAPITAL INVESTMENT Annual Capital Investment in the network has increased from Rs. 85 crores (US$ 0. 18 billion) in 1986-87 to over Rs. 6838 crores ( US $ 1. 53 billion) in 2005-06. This investment has been financed mainly by the internal accruals. [pic] COMPETITORS [pic] Type Public, Listed on BSE Founded 1985 HeadQ. uarters [pic] New Delhi, India Key people [pic] Sunil Mittal Industry Telecom Products Mobile and Fixed-Line Telecommunication operator Revenue [pic]USD 3. 66 billion Website http://www. Bharti. com Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among India’s largest mobile phone and Fixed Network operators. With more than 40 million subscriptions as of May 2007, the company is one of the world’s fastest growing telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, India’s sixth richest men with a total worth of US$6. 9 billion. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. [pic] Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology), Broadband Telephone Services (Fixed line and Internet Connectivity), Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate). Leading international telecommunication companies such as Vodafone and SingTel hold partial stakes in Bharti Airtel. TATA TELESERVICES Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an Indian Conglomerate. The company forms part of the Tata Group’s presence in the Telecommunication Industry in India, along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. IDEA CELLULAR Idea cellular is a wireless telephony company operating in various states in India. It initially started in 1995 as a join venture between the Tatas, Aditya Birla Group and AT by merging Tate Cellular and Birla AT Communications. Commons: Image: Idea Cellular logogriph created by User: Karan deshmukh9005. Initially having a very limited footprint in the GSM arena, the acquisition of Escorted in 2004 gave Idea a truly pan-India presence covering Maharashtra (excluding Mumbai), GAO, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttar Pradesh (East and West), Haryana, Kerala, Rajasthan and Delhi (inclusive of NCR). MARKETING OF MOBILE PHONES The communication has become so important in the world of today that it provides a ground for success almost in all fields of human interactions, communications is the sum things that one person does when he wants to create understanding in the mind of other. It is a bridge of the meaning. It involves a systematic and continuous process of telling, listening and understanding. Recent developments in the field of communication have revolutionized the style of human being in the society. The telephones and mobile phones have become the necessities of daily life. The two instruments play an important role in the business profession and in jobs as well. Through India is a developing country but it has successfully converted its capacity to realities in the field of human interactions/ communication. Some specific group (businessman, professionals, customers) enjoy the facilities of mobile phones and instrument is becoming more popular with the passage of time. Bharat Sanchar Nigam Limited and some other private companies like Airtel and Reliance are working in the field of providing the facilities to the common people. The instruments manufactured by the national and foreign companies are in the market. The urban population is their target customers in the unaware of the benefits of the mobile phones in day to day life, therefore some specific methods of marketing are required to make the mobile phones an article of daily use in the rural areas. AVILABILITY OF MOBILE HANDSETS IN PALAMPUR Two basic things required for the use of mobile landline phones by the people of a particular area are:- 1. Availability of mobile landline phones sets 2. Availability of land line connections as well as WLL signals in the areas. As it has already been discussed that there are 78 Gram Panchayat and one municipality in Pratapgarh Sub-Division. In this area main two companies are providing land line connection and WLL signal to the people and these are:- 1) Bharat Sanchar Nigam Limited (B. S. N. L. ) The B. S. N. L. has providing sim cards of mobile telephony to 120,000 customers as on 31 March 2009 under prepaid and postpaid facility. 32400 customers has been provided prepaid connections facility and 87,600 customers has preferred for postpaid services. At the time Following schemes of recharging are implemented by B. S. N. L. †¢ Rs. 331 (Talk value Rs. 75) (Period 30 days +15 days) †¢ Rs. 551 (Talk value Rs. 361) (Period 45 days +15 days) †¢ Rs. 1102 (Talk value Rs. 822) (Period 120 days +15 days) †¢ Rs. 2204 (Talk value Rs. 2000) (Period 180 days + 15 days) †¢ Rs. 3306 (Talk value Rs. 3000) (Period 365 days +1 5 days) (2)Airtel:- The Airtel has provided connections to 30,000 customers. Out of these customers 28050 has been provided prepaid sim cards and 1950 customers has Been provided post paid sim cards . Under prepaid sim cards Schemes are implemented by the companies are as follows:- †¢ Rs. 110 (Talk value Rs. 49. 32) (Period 10 days) †¢ Rs. 330 (Talk value Rs. 175) (Period 30 days) Rs. 660 (Talk value Rs. 473) (Period 45 days) †¢ Rs. 1100 (Talk value Rs. 873) (Period 69 days) †¢ Rs. 3000 (Talk value Rs. 2869) (Period 365 days) DATA ANALYSIS ITERPRETATION Ques. – Do you posses any Mobile phone? Y N ITERPRETATION:- 54% SAYS YES 46% SAYS NO Ques. – Which operator service do you have? B. S. N. L. AIRTEL RELIAN OTHERS ITERPRETATION:- 39% B. S. N. L. 31% AIRTEL 22% RELIANCE 8% OTHERS Ques. – Are you satisfied with your service? Yes No Can’t S ITERPRETATION:- 66% YES 26% NO 8% CAN’T SAY Ques. – How you came to know about your se rvices? TV RADIO NEWSPAP FRIENDS OTHERS ITERPRETATION:- 23% TV 33% RADIO 14% NEWSPAPERS 19% FRIENDS 1% OTHERS Ques. – Are you using prepaid or postpaid connection? PREPAI POSTPA ITERPRETATION:- 73% PREPAID 27% POSTPAID Ques. –Which mode of recharge you will prefer? EASY RECHAR RECHARGE CA ITERPRETATION:- 68% EASY RECHARGE 22% RECHARGE CARD Ques. – Do you think that private co. can offer you better services as compared to BSNL? Y N ITERPRETATION:- 48% SAYS YES 52% SAYS NO Ques. – Are you aware about the different scheme provided by your operator? Y N ITERPRETATION:- 73% SAYS YES 27% SAYS NO FINDINGS The major findings of the study are summarized as follow:- While surveying I got that 54% people have mobile phones and 46% haven’t. Out of total person availing the facility of mobile phones users 39% B. S. N. L. , 31% AIRTEL, 22% RELIANCE, 8% are OTHERS have opted connections. In 100 people 66% were satisfied, 26% weren’t 8% says they can’t say because they haven’t any idea about there service provider companies competitors. On analysis it was found that 23% by TV, 33% Radio, 14% Newspaper, 19% Friends, 11% customers got information about On analysis it was found that 73% customers have got postpaid connections and 27% customers have opted prepaid connections. 52% customers say that B. S. N. L. can offer better services than private companies because B. S. N. L. has Govt control. In Pratapgarh (U. P. ) sub-division B. S. N. L. as provided connection to 5000 customers and Airtel has provided connection to 3950 customers. In the area the sim cards of B. S. N. L. and Airtel are recharged at 10 places and 6 places respectively. The services were provided by B. S. N. L. and Airtel in 2003 in t his sub-division and after that a considerable increase in the number of customers has been witnessed in the both the companies. A considerable section of the customers (48%) uses the mobile phones because of the reason that by using it , they can have regular contact with their family members . However 30% of the customers said that it helps them in their business/ employment activities. emaining 22% are using for some other reasons. The users were asked to tell â€Å"how the mobile phones can be made popular in the area. The 44% said that signal should be made available in all villages, 48% said that B. S. N. L and Airtel should introduced some new schemes of prepaid sim card and 8% of the users were of the view that latest models of different companies should be introduced in the market . On the same question the non-users view point was as follow:- 20% said that some cheap models(product) should be introduced, 66% said that some new schemes on less rate be introduced by B. S. N . L. and Airtel and 14% said that existing schemes should be popularized in the area. The 16% of the sub dealer of the view point that cheapest models should be introduced in the rural market. 28% were of the view point that people should be made aware about the benefits of mobile phones. 32% of the sub-dealers said that some more schemes should be introduced by B. S. N. L. and Airtel and 8% were of the view that latest models should be introduce. SUGGESTION RECOMMENDATIONS Some efforts should be made at local level to make the mobile phones popular in the area. As the financial range of the rural population is limited therefore the cheap models should be displayed at market places. The availability of recharging facility is not regular in the area. Some steps should be taken in this direction. Dealer should try to improve their after sale service Some more and cheaper schemes should be started by B. S. N. L. B. S. N. L should try to expand its signal facility as it is not available in many villages of the area Displaying of mobile phones in maximum possible market places is the important factor in this direction CONCLUSION The present study has attempted to candidly review, examine and explore in depth various aspects of customer’s behavior for prepaid postpaid connection of B. S. N. L. During the course of study, a large number of observations have come to light. The present chapter is aimed at presenting the major findings which emanate from the study and offering some useful suggestions, which have been incorporate in two sections vis, its section first contains major conclusion and finding and section second deals with some useful suggestion QUESTIONNAIRE Ques. 1 – Do you posses any Mobile phone? Ans. a. Yes b. No Ques. 2 – Which operator service do you have? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Ques. 3 – Are you satisfied with your service? Ans. – a. Yes b. no Ques. 4 – How you came to know about your services? Ans. -a. TV b. Radio c. Newspaper d. Friends e. other Ques. 5 – Are you using prepaid or postpaid connection? Ans- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Ques 6. –Which mode of recharge you will prefer? Ans- a. Easy recharge b. Recharge coupon Ques 7 – Which services of your operator you like the best? Ans- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ques. 8 – Do you think that private co. can offer you better services as compared to BSNL? Ans- a. Yes b. no Ques. 9 – Are you aware about the different scheme provided by your operator? Ans- a. Yes b. no Ques. 0 – What type of problem you are facing with your operator? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ques. 11 – Any suggestion you want to give your operator? Ans – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. BIBLIO GRAPHY 1. www. trai. gov. in 2. Supplement to â€Å"The Indian Telecom Services Performance Indicator Report for the Quarter Ending September 2005† (31st January 2006) 3. C. R. Kothari (2004), â€Å"Research Methodology Methods Techniques†, Second Edition pp 62-64 4. Richard I. Levin and David S. Rubin (2004), â€Å"Statistics for Management†, Seventh Edition pp 568-581 5. Douglas A. Lind, William G. Marchal and Samuel A. Wathen, (McGraw Hill Irwin, 2005), â€Å"Statistical Techniques in Business Economics†, Twelfth Edition pp 556, 564-565 6. Donald R. Cooper and Pamela S. Schinder, (Tata McGraw Hill, 2003),†Business Research Methods†, Eighth Edition pp 596-600 REFERENCES 1. David A. Aker, V Kumar and George S. Day (2002),† Marketing research†, John Wiley sons , Seventh Edition 2. Kotler Philip(2002), â€Å"Principles of Marketing†, Sultan Chand company limited, New Delhi Websites: 1. www. coai. com 2. www. dot. gov. in 3. http://www. indiainfoline. com/sect/Telecom_05012006. pdf 4. http://www. trai. gov. in/PressReleases_content. asp? id=118 5. www. tutor2u. net/business/strategy/competitoranalysis. html 6. www. bsnl. in 7. www. google. com 8. www. yahoo. com [pic] ———————– [pic] [pic] How to cite Final Project Report, Papers

Intelligent System in Retail Industry-Free-Samples-Myassignment

Question: Write a report on Intelligent System in Retail Industry. Answer: Introduction This report aims to explore the importance and role of business intelligent system concept that is Decision Support System (DSS) as a digital tool in the retailing industry. It provides an insight on the use of DSS as a problem resolver of business issues with different techniques, tools and models in the recent time is highly beneficial. Wal-Mart uses DSS such as RFID and EPOS that makes the function of selling and purchasing very handy and easy (Wong, et al. 2013). It also enables the organisation in maintaining the records very flexible. The report also describes cloud computing in the retailing industry and how it is improving the business activities presently. The report focuses on the new opportunities of cloud computing in the retailing industry as it has been explored that its deployment is continuously increasing in retailing industry more than any other industry. Thus, this report is reporting significant use of computer based technology in Wal-Mart as an example that has c hanged the whole scenario of retailing industry in current times. Decision Support Systems (DSS) and Business Decision support systems are the computer-based information system in the business organisations that performs various functions. In the contemporary world, it helps the organisation in collecting data through help of software and hardware to gather useful business information and interpret it according to requirements (Cadavid and Zuluaga, 2011). In addition to this, it often helps the organisation in preparing marketing strategy with the accessed information. Decision support system helps the organisations in resolving the business related questions with the help of several tools, models and techniques. In order to create a solution for business question, it assembles the relevant information and construes for better decision making. Decision support system is business intelligence reporting tool of modern business organisations that combines the methodology, process and tools of computerized system with human to make a helpful business decisions (Cadavid and Zuluaga, 2011). In case of retailing business activities, it also has a very imperative role in fastening the process of decision making. Not only this, it helps the retailing organisation in growing their business activities in present world by increasing personal efficiency of workers, improving the organisational control, assisting automated managerial processes, but also eradicates the value chain activities and easily resolves problems in the organisation. As an example in the retailing organisation like Wal-Mart, retail information system helps in basic functions such as data driven supply chain management along with the inventory tracking through RFID Sensor and EPOS data of the customers which also helps in automate purchase orders of suppliers and makes demand and supply transparent between supplier and retail stores (Vasista AlAbdullatif, 2015). Figure1: Vender Management Information- Decision Support System Model (Source: Vasista AlAbdullatif, 2015) Cloud Computing and Business Cloud computing is defined as large scale distributed computing paradigm that is driven by economies of scale, in which a pool of abstracted virtualized, dynamically-scalable, managed computing power, storage, platform and services are delivered on demand to external customers over the internet (Ali and Haseebuddin, 2015). It is used by various industry whether small scale or large scale industries to help them in improving department functions in their business. Furthermore, cloud computing helps organisations in maintain relationship with their customers and suppliers, positioning and targeting their products in the liberalised and global market and also segmenting their market effectively. Along with this, it helps the organisation in cost cutting in their products manufacturing, maintenance of business and services they offer to their customers (Revesencio, 2017). Technologies such as grid computing, utility computing, distributed computing and service computing are viably used b y every industry. Moreover, cloud computing is facilitating various new possibilities and opportunities in the market. Today, cloud computing is bringing various opportunities in the retailing industry in comparison to other industries as an integral part of business (The Economist- intelligence unit, 2016). In retail industry like Wal-Mart, it is very important to maintain the strong goodwill and positive customer reviews to deal in the competitive market. Mobile and online shopping are the most recent trends that are increasing enormously. It can easily provide wide storage space to the retails and tracks current trends of customers by recording their purchasing patterns and buying behaviour in the market. It access to data of customers to the retailers as an analytical result and in a very secured way too. Some of the most common example of cloud computing systems used by the retailers is Oracle, Net suites and salesforce.com. As a growing opportunity it can further supportive to the production processes, can be used for more improved version of supply chain management, enabled design and prototyp ing and betterment of inventory management, orders and distribution management (The Economist- intelligence unit, 2016). Figure 2: Graph of presence and relevance of cloud computing in Retail Industry in comparison to others (Source: The Economist- intelligence unit, 2016) Conclusion From the above discussion, it can be concluded that business intelligence is growing in retailing industry and in fact becoming need of the hour in the modern business conditions. The decision support systems are the computer based system that helps the retailing industry in making appropriate decisions and solves problems of business questions. Furthermore, it helps in maintaining and building relations of retailing organisations like Wal-Mart with their customers and suppliers. The decision support system is bringing speediness in every department of the organisation that helps the retailers in assorting and analysing the trend faster. In case of cloud computing in retailing business, it is the most growing tool in retailing in compared to any other industry. It helps the organisations in storing large amount of data and accesses the information as per the requirement in easy and in the most convenient way. It has further opportunities in supply chain management system and improvin g customers satisfaction with products and services of retailers. References Ali, M. M., and Haseebuddin, M. 2015. Cloud Computing for Retailing Industry: An Overview. International Journal of Computer Trends and Technology 19(1), pp. 51-56. Cadavid, D. C. U., and Zuluaga, C. C. 2011. A framework for decision support system in inventory management area. Ninth LACCEI Latin American and Caribbean Conference (LACCEI2011), Engineering for a Smart Planet, Innovation, Information. Technology and Computational Tools for Sustainable Development, August 3-5, 2011, Medelln, Colombia. Revesencio, J. 2017. Buying In the Cloud: How Cloud Technology is Revolutionizing the Retail Industry. [Online] Available at: https://www.business.com/articles/buying-in-the-cloud-how-cloud-technology-is-revolutionizing-the-retail-industry/ [Retrieved on: 17 August 2017]. The Economist- intelligence unit. 2016. Ascending cloud- The adoption of cloud computing in five industries. [Online] Available at: https://www.eiuperspectives.economist.com/sites/default/files/EIU_AscendingcloudMBP_PDF_1.pdf [Retrieved on: 17 August 2017]. Vasista T. G. K., and AlAbdullatif A. M. 2015. Turning customer insights contributing to VMI based decision support system in demand Chain management. International Journal of Managing Value and Supply Chains 6(2), pp. 37-45. Wong, C., et al. 2013. Optimizing Decision Making in the Apparel Supply Chain Using Artificial Intelligence (AI): From Production to Retail. Elsevier.